Integrated Advertising, Promotion, and Marketing Communications [RENTAL EDITION],Amazon.com: Advertising and Integrated Brand Promotion: 9781337110211: O'Guinn, Thomas, Allen, Chris, Close Scheinbaum, Angeline, Semenik, Richard: Books,Advertising and Integrated Brand Promotion,Advertising and Integrated Brand Promotion (with CourseMate with Ad Age Printed Access Card)